PUBLICITY CAMPAIGN

We continue to strengthen the “Vivir es increíble” message as our communication pillar. 

Vivir es Increíble (Living is Incredible) is one of the pillars of communication in GNP. In 2017, we continued to strengthen its positive messages through publicity and social campaigns. 

Vivir es increíble-GNP Mexico Dances 

This year, GNP Seguros launched an institutional campaign to promote “We can all choose how to live.” Similarly, we started a dynamic with a social cause to help with the reconstruction of Mexico in the aftermath of the September earthquakes. This dynamic includes an entertaining challenge that invites people to dance for Mexico, recording and sharing their choreography on Instagram. For each uploaded video, GNP will donate 500 pesos to the Fuerza México trust. 

Social Cause Sponsorship

Vivir es increíble GNP Driving School

For the second consecutive year, the GNP Driving School Vivir es increíble contributed to promoting and reinforcing a culture of responsible driving. Extreme driving conditions were recreated to help develop driving skills and reduce or prevent road accidents.

Zona DMX

Zona DMX is the first wellness center in Mexico City to combine sports, socializing and a healthy life style in a safe and fun way.